Network Marketing; The Business of The 21st Century

One thing explains the high failure rate in network marketing. Many people get into the business with the idea that it is some kind of a short-cut to success or to riches. Success does not come that way in any venture. Many join with an impression of a quick, rosy road to riches. They enroll, do nothing or just the bare minimum and wait for the riches to come. It is anybody’s guess what happens after that.

Imagine this scenario. You are out of job and want to be able to pay your bills, so you open a business, maybe a clothing shop. You don’t bother to learn even the basics about how it works. You don’t take any steps to make the business attractive or even to market it. You sit there waiting for whoever will walk in by chance. This scenario is responsible for a lot of failures in network marketing. For any chance of success in network marketing, approach it like a ‘real’ business, because that is what it is. You must have the know-how about the business you are building, so personal growth and development is a must. It is your responsibility to put in the work to acquire the necessary skills. You have to work hard and be persistent if you are to succeed, and no one will do that for you. If you give yourself two or three months to succeed and if that doesn’t happen you give up and quit, you have absolutely no chance of making it in any business. There are key steps that will ensure that you don’t join the statistics of MLM failures: 1.Learn as much as you can about the business: borrow a leaf from people who have succeeded in network marketing and do what they do. Do not emulate people who have never had any success in the business. 2. Instill the right values in the people you sponsor. Never give anyone the impression that they can succeed without doing anything. Network marketing takes hard work and dedication, and everyone signing up must know that. 3.Train your downlines to duplicate your success. Do not focus on your success alone as an individual but train, coach and mentor all that you sponsor. As long as the people in your team are making money, you are making money. There is no short-cut to success. Success is earned; it is not handed to us on a silver platter. This article is written by Susan Catherine Keter, Life and Health Coach, Trevo LLC, USA Website: Facebook: Telephone: +254728999136

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