Rise Above Tough Economic Times

The article in the Daily Nation newspaper caught my eye. It was the story about 3 women who have beaten tough economic times by starting side hustles while still in formal employment. I am a trainer in the network marketing industry and I teach the importance of not depending on a single stream of income in this day and age when salaries can no longer keep up with the cost of living and jobs can end suddenly, without much notice.

There are great lessons to learn from the journeys of the 3 ladies whose stories are featured. One, is the uncertainty of a job. Jobs end, sometimes unexpectedly. Pay raises sometimes take too long to come and when they do, they are too little to make a difference. Wairimu Githuka’s story spoke to my heart. She ventured into traditional business (running a clothes boutique). She learned through experience that overheads take up a huge chunk of the profits in a traditional business. She shares her experience how she eventually sold that business and ventured into network marketing. She says that the business comes with very minimal risks and no overheads. The business also did not require much in start up capital, unlike traditional business which required hundreds of thousands in start-up capital. Read the full story here: http://www.nation.co.ke/lifestyle/saturday/My-side-job-has-really-worked-out/1216-3449482-qpfiaz/index.html Network Marketing As A Side Hustle The problems that the world is facing are going to push growth in the network marketing industry: a shrinking job market, population explosion, rising cost of living, increase in lifestyle diseases, high cost of running a traditional business and so much more. Take advantage of the situation and set the pace for network marketing. Many are skeptic right now but they will come round; the situation will see to that. The reason people cling to jobs – even when they hate the jobs and are underpaid – is because of security. Today, with more and more people being made redundant in a shrinking market, job security no longer exists. People are going to be needing a more secure way to earn a living, and you can show them the way. What is more secure? Having one income stream in a job that can end any time, or an income coming from hundreds of different places, which you get from growing a network and a customer base? Today, jobs are the risky option. Safe is not safe any more. One of the top reasons for owning your own business is that it leads to financial independence. This means that you reach a point you are able to earn money without you needing to be there. The problem with a job is that you are “trading time for money”. This means that you can never stop working because if you do, your income stops. With a business, you have hundreds of customers that are generating the income. With duplication that network marketing makes possible, you are able to duplicate yourself in other people who do exactly what you do. This means that you can go on holiday for a month and be making more money when you come back than when you left, because the business goes on whether you are around or not. And should something happen to you that you can no longer work, the business does not stop because it is not dependent on you alone but on the efforts of many people (the team). There has never been a better time in history to start a business and especially one that involves connecting with people, thanks to the power of the Worldwide Web! You can now contact hundreds of people at the push of a button. The fact that you are reading this right now proves it’s effectiveness. Learn how to use the Internet effectively to grow your business.

We are headed for some tough times when more and more jobs will be phased out, people will retire without a pension, the cost of living will be too high for the levels of income, the management of lifestyle diseases will become prohibitive, and so much more. Sharpen your axe now. Learn how to help people employ themselves, then position yourself to guide them to safety. They will need that guidance so you cannot go wrong by preparing to be their competent guide. This article is written by Susan Catherine Keter, Life and Health Coach, Trevo LLC, USA Website: http://trevo.life/susanwamucii/ Facebook: https://www.facebook.com/Financial.Literacy.Africa/?pnref=lhc Telephone: +254728999136

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